Privacy Policy

Last updated: March 3, 2026

1. Introduction

ToolAtlas ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us:

  • Account Information: Name, email address, password (encrypted)
  • Profile Information: Company name, job title, industry (optional)
  • Reviews and Ratings: Text reviews, ratings, and feedback you submit
  • Communications: Messages, inquiries, and support requests
  • Vendor Claims: Business information when claiming a listing

2.2 Automatically Collected Information

We automatically collect certain information when you use the Platform:

  • Usage Data: Pages viewed, features used, time spent on pages
  • Device Information: IP address, browser type, operating system
  • Cookies and Tracking: Session cookies, preference cookies, analytics cookies
  • Referral Information: Source of traffic, search terms used

2.3 Information from Third Parties

  • Social Login: If you sign in through social media
  • Analytics Providers: Aggregated usage statistics
  • Affiliate Networks: Conversion data (anonymized)

3. How We Use Your Information

3.1 Providing Services

  • Create and manage your account
  • Display your reviews and ratings
  • Personalize your experience
  • Process vendor claims and verification

3.2 Improving the Platform

  • Analyze usage patterns and trends
  • Develop new features and improvements
  • Conduct A/B testing and research
  • Train and improve our AI systems

3.3 Communications

  • Send service announcements and updates
  • Respond to support requests
  • Send marketing emails (with consent, opt-out available)
  • Notify you about activity on your account

3.4 Security and Legal

  • Detect and prevent fraud or abuse
  • Enforce our Terms of Service
  • Comply with legal obligations
  • Protect our rights and property

4. AI and Data Processing

We use AI systems (including Claude by Anthropic) to:

  • Extract pricing and feature information from vendor websites
  • Generate editorial content and comparisons
  • Analyze user reviews for insights
  • Improve search and recommendations

Personal information is not used to train third-party AI models. We process data in accordance with our agreements with AI providers.

5. Cookies and Tracking Technologies

5.1 Types of Cookies

  • Essential Cookies: Required for the Platform to function
  • Preference Cookies: Remember your settings and choices
  • Analytics Cookies: Help us understand usage patterns
  • Marketing Cookies: Track conversions from affiliate links

5.2 Cookie Controls

You can control cookies through your browser settings. Note that disabling certain cookies may limit Platform functionality.

6. Information Sharing and Disclosure

6.1 Public Information

Reviews, ratings, and profile information you choose to share are publicly visible.

6.2 Service Providers

We share information with trusted service providers who assist us:

  • Cloud hosting (Cloudflare)
  • Database services (PostgreSQL)
  • Analytics (privacy-focused analytics tools)
  • Email services
  • Payment processing (for vendor subscriptions)

6.3 Affiliate Partners

When you click affiliate links, we may share anonymized conversion data with affiliate networks. We do not share personally identifiable information.

6.4 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal process or government requests
  • Enforce our Terms of Service
  • Protect our rights, property, or safety
  • Prevent fraud or security issues

6.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred to the acquiring entity.

7. Data Security

We implement security measures to protect your information:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Password hashing (bcrypt)
  • Regular security audits
  • Access controls and authentication
  • Secure cloud infrastructure

However, no system is 100% secure. We cannot guarantee absolute security of your information.

8. Data Retention

  • Account Data: Retained while your account is active
  • Reviews: Retained indefinitely unless you request deletion
  • Analytics Data: Aggregated and anonymized after 90 days
  • Logs: Retained for 30 days for security purposes

9. Your Rights and Choices

9.1 Access and Portability

You can request a copy of your personal data in a portable format.

9.2 Correction and Update

You can update your account information and profile at any time.

9.3 Deletion

You can request deletion of your account and personal data. Note that some information may be retained for legal or legitimate business purposes.

9.4 Marketing Opt-Out

You can unsubscribe from marketing emails using the link in any email or through your account settings.

9.5 Do Not Track

We respect Do Not Track signals. When enabled, we limit analytics tracking.

10. Children's Privacy

The Platform is not intended for users under 13 years of age. We do not knowingly collect information from children. If we discover we have collected data from a child, we will delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

12. California Privacy Rights

California residents have additional rights under the CCPA:

  • Right to know what personal information is collected
  • Right to know if information is sold or disclosed
  • Right to opt-out of sale of personal information
  • Right to deletion of personal information
  • Right to non-discrimination for exercising privacy rights

Note: We do not sell personal information.

13. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under GDPR:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Updating the "Last updated" date
  • Sending an email notification (for significant changes)
  • Displaying a prominent notice on the Platform

15. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

  • Email: privacy@saasalternatives.com
  • Through the Platform's contact form

16. Data Protection Officer

For GDPR-related inquiries, you can contact our Data Protection Officer at dpo@saasalternatives.com.